How to Design My Own Website

Kind of a “bane of my existence” for many online entrepreneurs. This question happened to come from someone running a dating website. The question was on http://answers.yahoo.com (where I seem to be hanging out a lot). Here was my answer for him which he chose as the best answer:

You didn’t post a link to your website so I couldn’t take a look, but people who come to your website probably are not interested in clicking on your ads. One thing about adsense is people know they are ads and maybe they’re more interested in dating and meeting people.

I’d suggest finding a few products you can sell (affiliates products) that may be of interest to your users. Something about how to pick up women, etc.. etc..

Also find ways to market your site for free without paying adwords because than you can get organic traffic instead of adwords traffic. There are a lot of resources for this. Search for how to generate backlinks… examples like
1) submit articles to article directories with link back to site
2) answer dating questions on answers.yahoo.com with link to site (if applicable, don’t want to get banned)
3) social bookmarking
4) if you have a for pay product (like a membership), create a generous affiliate program
5) hold some sort of event for your forum users, maybe local events? And advertise it in the events section on craigslist

Those were some of the ideas I posted to him.

The thing with adsense is you need to have a site where people will want to click on the ads. In this case, a relationship site, you have an end product. Why would people want to click away from a relationship site? They want to find a relationship. The only reason they would buy something is something that will increase the likelihood of them getting a relationship such as a membership fee with increased features (ala classmates.com) or possibly an ebook, something about now that you have a successful first date, what do you do next?

People do definitely click on the ads though – as this online businessman found out because he definitely was getting the clicks (and paying for it), but then trying to make money on adsense alone from that would be very tough.

If you are going for adwords, make sure you have a sellable end product and not just an adsense site.

Good luck!

Tags: adsense, affiliate, online business, web business, website